On a plane or at a cocktail party, how would you succinctly describe your business to a stranger?
Write a tweet about your business.
What are your three most important goals for your business?
What differentiates your business from other businesses out there?
Describe your services.
What three attributes or adjectives readily come to mind to describe your business? Top-of-mind….
Who is you target audience? Any particular demographic that has shown interest your service?
What businesses would you consider ‘competitors?’ What are their perceived strengths/weaknesses vis-à-vis your brand?
From a marketing/advertising perspective, what similar brands do you admire? From your point of view, who is doing a good job in their marketing practices?
Other comments you’d like to add?