NEW YORK PRESBYTERIAN HOSPITAL
MAD Studio designed and directed a new awareness campaign for New York Presbyterian Hospital. The campaign included developing a new brand tagline, “Together, for your health” and creating digital and print tools for community outreach.
The campaign was dedicated to the education of staff and employees as well as the education of patients and the community.
New York Presbyterian Hospital came to MAD Studio to develop a new brand name, logo, and fun and interesting merchandising items for its “Choosing Healthy & Active Lifestyles for Kids” initiative.
Establishing this not-for-profit’s brand identity was key to legitimizing the organization and raising awareness around combating childhood obesity.