NYU Steinhardt
New York, NY
12,600 SF
2013

Designing the physical space for a web-based company is always a challenge, and Dailymotion presented itself no differently than previous clients. MAD designed the entire 7th floor space at the corner of 5th Avenue and 20th Street, in the heart of Silicon Alley. Their 12,000 sf program required a complementary layout of transparent executive offices and open space areas for creative thinking. The office design promotes the Dailymotion brand. MAD integrated the various teams with common spaces such as Conference rooms and Breakout areas. The design strategically intertwines digital media with more traditional graphic insertions, such as sound absorbing panels implying pixelated imagery. The felt covered materials support a theme of warm and provide sensory surfaces to offer employees and visitors a subtle relief from the digital reality.