Tech And The City
English & Italian
2013

MAD Studio did the creative direction and graphic design for the book cover of ‘Tech & The City – The Making of New York’s Startup Community’ (co-authored by NYC based journalist, Maria Teresa Cometto and venture capitalist Alessandro Piol). The book is an entertaining, informational and inspirational tale of how the entrepreneurial New York tech community came together and thrived to become a sustainable hub, from the early days of Silicon Alley to the present.

The MAD Studio team chose the cover’s green color as a bold statement of sustainability, inspiration and as a role model for other cities, particularly those in Italy. The Book is available on Amazon in both Italian and English.