

VICENZAORO
MAD was appointed as lead agency to develop a new branding image for Vicenzaoro, the premiere international jewelry organization based in Vicenza, Italy. MAD created a new logotype and branding system that along with a completely redesigned concept for the show layout signifies a radical change for the event, highlighting the tagline “The Future. Now” . Preparing for a new era and excellence in the Jewelry world, the advertising campaigns, in collaboration with Italian illustrator,Alvvino, utilize a series of collages with a mix of jewelry, textures, fabrics and the human form to create a strong visual identity for the two main 2015 events in January and September.

VICENZAORO DUBAI
Developed a new branding image for Vicenzaoro Dubai, organized by DV Global Link. The first-ever (VOD) will take place this April.
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NEW YORK PRESBYTERIAN HOSPITAL
MAD Studio designed and directed a new awareness campaign for New York Presbyterian Hospital.
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BRILLA COLLEGE PREP
MAD Studio designed the logo for
Brilla College Prep, a newly opened public charter school in the Bronx.
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FANCY FOOD SHOW
We designed the branding and graphics for the 270 booth Fancy Food Show’s Italian Pavilion.
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CHALK
New York Presbyterian Hospital came to MAD to develop its “Choosing Healthy & Active Lifestyles for Kids” initiative.
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WATER & WINE
MAD designed the original and evocative brand identity and merchandising materials for this beverage boutique.
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