New York, NY

Concept, creativity and coordination were the driving forces behind the development and implementation of three different visual merchandising projects for luxury jeweler Mikimoto. The store’s street presence changes each season. The winter holiday them,e designed by MAD, was an enchanted forest entitled ‘Mirror, Mirror’ after the fairy tale Snow White. The MAD team fabricated the six foot square wreath and coordinated the birch tree installation on steel plates.