NYU Physics Department
New York, NY
98,000 SF

MAD Studio was commissioned to design the environmental graphics for the NYU Physics Department which relocated to three floors at 726 Broadway. A complete wayfinding strategy was developed for the 98,000sf project which featured lenticular printed graphics at the connecting stairs.  Throughout the three floors the design highlights different components of the physics realm. The various departments were identified, and in collaboration with Mitchell Giurgola Architects the unfolding graphic elements are showcased.